AIGA Indianapolis
With the goal of providing resources and connection in Indiana’s creative community, I joined AIGA Indy as their Multimedia Chair, getting the opportunity to design, record, and capture their events.
AIGA Indy is one of many chapters across the US, focused on creating fruitful and engaging events for the creative community. With the many years of the chapter’s existence in the city, there was a lack of awareness of what AIGA Indy was and could provide to the community. This led to low interactions on social pages as well as attendance at events.
Challenge:
Create a brand voice through the images, designs, and content that are shared on social accounts to help bring more attendees to events.
Objective:
Photography:
Video:
Design:
Outcome:
Gained over 500+ new followers
Our reach on social media is now 39.7k (124% more than last year)
Content Interactions 5.7k (100% more than last year)
Profile visits 4.1k (100% more than last year)