Listerine Mouthwash

Since young adults are fresh into the real world, you’d think that includes their breath too. We raised the stakes by reminding young adults that their breath needs to be as fresh as they are.

Partners: Veronica Mo, Lauren Oxender

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You have the clothes and hair down to meet your boss, but that’s pointless if your breath is kicking you out the door.
There are horror stories about public transportation, you don’t want your breath to be one of them.
 

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It’s like using the wrong form of “their”, “there,” and “they’re.” It may sound right, but in the end it doesn’t help you.
You can excuse a lot of things in life, but bad breath isn’t one of them. Reminding them that bad breath is a turnoff and hard to ignore.

Out of Home

It’s true you have to work with what you have, but no one said that included bad breath.
 
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